Thai Rung Union Car Plc was established in 1967 by Mr. Vichien Phaoenchoke, the king of modified pick-up trucks in Thailand. Originally called Thai Rung Engineering Co. Ltd., it changed its name to Thai Rung Union Car Co. Ltd. in 1973. The company was listed on the Stock Exchange of Thailand in 1994.

Thai Rung Union Car Plc has been doing business in the automotive industry for forty years now, as a Thai-owned company, ranging from product design and development through the production of dies and jigs and the manufacture of automotive parts, to contract assembly and modification of motor vehicles of various kinds, and in particular the modification of pick-up trucks into station wagons or seven-seater multi-purpose vehicles using its expertise in the design, development and assembly of motor vehicles based on the skills and capabilities of its Thai personnel.

Thanks to Mr. Vichien Phaoenchoke's determination, from forty years ago, to create vehicles using Thai ingenuity, so as to offer his countrymen vehicles of the greatest possible utility and price value, nowadays the Company is able to produce seven-seater multi-purpose vehicles making full use of the skills and resourcefulness of its Thai personnel - vehicles that are widely known and accepted by people throughout the country.

From early beginnings with the design and conversion of Isuzu pick-up truck bodies, by 1979 Thai Rung Union Car Plc had become the leading producer of Isuzu-powered station wagons, under the 'TR' brand, and went on to gain acceptance and confidence from Isuzu Motors (Thailand) Co. Ltd. for whom right up until the present we continue to assemble seven-seater modified multi-purpose vehicles. All this is thanks to the determination of our tireless founder Mr. Vichien Phaoenchoke, whose working philosophy "Make today better than yesterday, and tomorrow better than today" provides us with a firm foundation to support all the people in the organization and make them feel valued in their continuing quest to enhance native automotive creativity through their capabilities, for the benefit of the whole nation.

From the first (1979) eleven-seater station wagon up to the present, the company has produced more than twenty different models of modified vehicles using these native skills, and has received many awards evidencing its status as one of the leaders in the Thai automotive industry.

 

BUSINESS ACTIVITIES

 

  • Design and development of motor vehicles, automotive parts and related equipment
  • Design and manufacture of dies and jigs
  • Manufacture of automotive parts
  • Vehicle assembly

Vehicles produced by Thai Rung Union Car inspire confidence by being built to global quality standards, using Catia and Unigraphics computer aided design ('CAD') to develop the design and engineering process, together with other state-of-the-art technology. Our personnel undertake ongoing training programs to keep their skills and know-how up to date with the latest technology being applied to body design and engineering as well as interior and exterior design.

Our design process starts from a business concept (market research, product idea) on to preliminary clay models, through tape drawings, to a 3D engineering database, which in turn is used as the basis for a prototype. The prototype then goes through various phases of evaluation and testing before going into production. Success in these processes has enabled the Company to carry out research and development for auto body design and engineering for Isuzu and Nissan vehicles.

 

RECOGNISED EXCELLENCE

 

 


  • 2011
    Best Sales Support Delivery : Tata Motors (Thailand) Co.,Ltd.
  • 2010
    Preferred Quality Status Q1 : Ford 

  • 2009
    The Quality Reward : Kawasaki Motors Enterprise (Thailand) Co.,Ltd.

  • 2005
    Car of the Year award, for TR Adventure Master, in the 'Thai Automotive Innovation' category, for the third consecutive year.
     
  • 2005
    Named by Forbes Asia as one of the 200 best 'smaller' (annual revenue less than US$ 1 billion) public companies in the Asia-Pacific Region.
     
  • 2004
    Car of the Year award, for TR Adventure Master, in the 'Thai Automotive Innovation' category, for the second consecutive year.
     
  • 2003
    Car of the Year award, for TR Adventure Master, in the 'Thai Automotive Innovation' category. Prime Minister's Export Award in three categories: Best Exporter; Distinguished Brand; Distinguished Design
     
  • 2002
    Granted ISO 14001 International environmental standards certification, from BVQI
     
  • 2001-2002
    Car of the Year award, for TR Xciter, from Grand Prix Magazine, for two consecutive years.
     
  • 2000
    Authorised to use the 'Thailand's Brand' symbol for Thai products.
     
  • 1999
    Received ISO 9001 international standard certification for vehicle design and assembly, and QS 9000 certification for auto body parts, from BVQI.
     
  • 1998
    Received ISO 9002 international standard certification for auto body parts, from BVQI.
     
  • 1997
    World Economic Forum, Geneva: named one of the top performing companies from East Asia.
     
  • 1991
    Outstanding Entrepreneur and Designer of Industrial Products Award, from Ministry of Industry
     
  • 1990
    Leading Factory of the Year Award
     
  • 1986-1988
    Environmentally and Hygienically Safe Industrial Factory Award, three consecutive years, from Bangkok Metropolitan Administration.
     
  • 1987
    Outstanding Product, Category Vehicles and Parts; International Asia Award.
     
  • 1986
    Outstanding Product, Category Modified Pick-up Truck